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Author: David Manual
An extremely important and often overlooked aspect of SEO is Site structure, also known as information architecture. Having a well-structured website can help search engines understand relevance & organisation of your content, leading to better search engine ranking & increased traffic.
Here's a small guide to understanding site structure fundamentals for SEO:
- Have a clear & consistent URL structure
Use descriptive & keyword-rich URLs that are easy to understand and with a consistent URL structure. - Use header tags
Help search engines understand the hierarchy of your site content by using header tags such as H1, H2, & H3 tags. - Use a sitemap
A sitemap helps search engines understand the organisation of your content. Make sure you have a sitemap in place to be indexed by search engines easily. - Optimise for mobile
Make sure your site is mobile-friendly, & that your site structure is easy to navigate on mobile devices. - Use internal linking
Internal linking is the process of linking to other pages on your website. This helps search engines understand the relevance & importance of your pages & content, & also makes the site easy to use on mobile devices. - Analyse & Optimise
Monitor your progress & make optimisation adjustments as necessary. Use tools like Google Analytics and Guava.au to analyse site structure & identify areas for SEO improvement.
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