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Marketing Strategy

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Guava Marketing Strategists

Our marketing strategists are professionals who is responsible for developing & implementing the overall marketing plan for an organisation. They work to understand the target audience & create campaigns that will effectively reach & engage with that audience, with the ultimate goal of increasing sales & revenue.

Some of the main activities that our marketing strategists might do include:

  • Conducting market research to understand the needs & preferences of the target audience
  • Developing & implementing a marketing plan that outlines the strategies & tactics to be used to reach & engage with the target audience
  • Identifying the appropriate marketing channels & tactics to use, such as social media, email marketing, content marketing, or paid advertising
  • Working with other marketing professionals, such as copywriters & designers, to develop marketing materials & campaigns
  • Analysing the performance of marketing campaigns & identifying areas for improvement
  • Collaborating with sales teams to develop & implement strategies for lead generation & customer acquisition

Overall, the goal of a marketing strategist is to create & execute a comprehensive marketing plan that helps an organisation effectively reach & engage with its target audience & achieve its business objectives.

Monthly Basic
Marketing Strategy
$800 $AUD Incl GST / month per website.(G-MS1)
Hours:5 - Users:1

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Monthly Advanced
Marketing Strategy
$1900 $AUD Incl GST / month per website.(G-MS2)
Hours:15 - Users:3

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Monthly Premium
Marketing Strategy
$3700 $AUD Incl GST / month per website.(G-MS3)
Hours:30 - Users:10

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Marketing Strategy Glossary:
  • Marketing mix: the combination of product, price, promotion, & place (distribution) that a business uses to market its products or services.
  • Target market: the specific group of consumers that a business is trying to reach with its marketing efforts.
  • Positioning: the way that a business differentiates its product or service from those of its competitors in the minds of its target market.
  • SWOT analysis: a tool used to assess a business's strengths, weaknesses, opportunities, & threats.
  • Customer segmentation: the practice of dividing a customer base into smaller groups with similar needs or characteristics.
  • Customer journey: the series of steps that a customer goes through when interacting with a business, from awareness to purchase and beyond.
  • Funnel: a graphical representation of the customer journey, showing the progression from initial awareness to final purchase.
  • Conversion rate: the percentage of website visitors who take a desired action (such as making a purchase).
  • Lead generation: the process of attracting and converting strangers into leads, or potential customers.
  • Branding: the practice of creating a unique name and image for a product or service in the consumers' mind.