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Author: VR2ual Artist
Content plays a very critical role in SEO. Creating quality content that is both informative & engaging can help to improve your search engine rankings and drive more traffic & sales.
Here's a guide to help you create quality content that ranks:
- Understand your target audience
Use analytics tools to gain insights into your audience's demographics, interests, & behaviours, and use this information to tailor your content to their customers needs. - Conduct keyword research
Use tools like Google's Keyword Planner & Guava.au to identify the keywords & phrases that your target audience is looking for, and use these keywords in your content. - Create quality content
Make your content informative, engaging, & relevant to your target audience. Use images & videos when appropriate to make content more visually appealing. use headings, sub headings & bullet points to make information easy to read & scan for relevance. - Optimise content for SEO
To improve your search engine ranking, use your keywords in your title tags, meta descriptions, and on-page content, and use schema markup to help search engines understand the structure & relevance of your content. - Promote content
To increase traffic & improving your search engine rankings, you can share your content on social media and use paid advertising to increase your market reach. - Analyse & Optimise
Monitor your progress & make necessary optimisations by using tools such as Google Analytics & Guava.au to analyse your content's performance & identify further areas for improvement.
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