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The Ultimate Guide to Local SEO: How to Rank in Your City

Local SEO is really important & essential for any business that wants to be found by customers in the local business area.

Remember, local SEO is an ongoing process and requires consistent effort to be successful.

By optimising your website & online presence for local search, you can increase your search visibility in search engine results pages (SERPs) & drive more traffic to your website. Here's a guide to help you rank in your town, city, state or country:

1. Optimise your Google My Business profile
   Manage your Google My Business (GMB) profile including including business name, address, phone number, website, logo, & business hours of operation. Optimising your GMB profile is one of the most important steps in local SEO. Encourage engagement from customers to leave reviews.
2. Optimise site for local search
   Include your city, state, & other relevant location-based keywords in your title tags, meta descriptions, and on-page content. Use schema markup to help search engines understand your location information & include your address & phone number on your website if applicable.
3. Optimise for mobile
   Considering that the majority of search now taking place on mobile devices, it's essential to optimise your website for mobile usage. Make sure your website is mobile-friendly, & that your location and contact information is easy to find. 
4. Analyse & Optimise
   Monitor your progress and make adjustments as necessary. Use tools like Google Analytics and Guava.au to analyse your local SEO efforts & identify areas for improvement or caution.

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