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Keyword Research 101: How to Find the Best Keywords for SEO

Identifying the words & phrases that your target audience is searching for online.
Use keywords your audience is using and optimise your website content accordingly to achieve higher ranks in engine results pages (SERPs). 

Here's a guide to help you find the best keywords for SEO:

1. Define your target audience
   Use analytics tools to gain insights into your audience's demographics, interests, & behaviours, and use this information to tailor your keyword research & content..
2. Brainstorm keywords
   Start by brainstorming a list of keywords that are relevant to your business and industry. Use tools like Google's Keyword Planner to help generate a list of keywords.
3. Analyse Competitors
   Find relevant keywords by analysing your competitors keywords & keyword ranking, and gives you an indication of what works well in your industry.
4. Use long-tail keywords
   Long-tail keywords are longer, more specific keywords that are less competitive & easier to rank in SERPs. These keywords are more targeted & can lead to more qualified traffic & drive sales.
5. Use negative keywords
   Negative keywords are words or phrases that you don't want to target that may be related terms but with different search intent. Ensure that you're only targeting the most relevant keywords to your audience.

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