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SEM Administration

Search Engine Marketing Subscriptions

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Guava SEM (Search Engine Marketing) Consultants

Our SEM (Search Engine Marketing) consultants are professionals who helps businesses improve their online visibility & reach by using paid search advertising platforms like Google AdWords. Our SEM consultants work to create & manage campaigns that involve placing ads in search engine results pages (SERPs) when specific keywords are searched for. They are responsible for creating & managing the budget for the ad campaigns, conducting keyword research, creating ad copy, & targeting the ads to specific demographics or locations.

Guava SEM consultants may also be responsible for tracking & analysing the performance of the ad campaigns, using tools like Google Analytics, to identify areas for improvement & optimise the campaigns for maximum effectiveness. They may work with a variety of clients, including small businesses, e-commerce companies, & large enterprises, & may specialise in specific industries or sectors.

Overall, the goal of our SEM consultant is to help businesses increase their online visibility, reach, and revenue through paid search advertising.

Monthly Basic
SEM Administration
$800 $AUD Incl GST / month per website.(G-SA1)
Hours:5 - Users:1

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Monthly Advanced
SEM Administration
$1900 $AUD Incl GST / month per website.(G-SA2)
Hours:15 - Users:3

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Monthly Premium
SEM Administration
$3700 $AUD Incl GST / month per website.(G-SA3)
Hours:30 - Users:10

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SEM (Search Engine Marketing) Glossary:
  • PPC (pay-per-click): a type of online advertising where the advertiser pays a fee each time one of their ads is clicked.
  • CPC (cost-per-click): the amount an advertiser pays each time one of their ads is clicked.
  • CPM (cost-per-thousand impressions): the amount an advertiser pays for 1,000 impressions of their ad.
  • CTR (click-through rate): the percentage of people who click on an ad after seeing it.
  • Conversion rate: the percentage of people who complete a desired action (such as making a purchase) after clicking on an ad.
  • Keyword research: the process of finding and selecting keywords to target in an SEM campaign.
  • Ad group: a set of related ads that share the same keywords.
  • Landing page: the webpage that someone is directed to after clicking on an ad.
  • Remarketing: the practice of showing ads to people who have previously visited a website.
  • A/B testing: the practice of comparing two versions of an ad to see which one performs better.