it's crucial for businesses to ensure their websites are optimised for mobile devices.
Not only does this improve the user experience for mobile users, but it also has a significant impact on search engine rankings.
One of the most significant impacts of mobile optimisation on SEO is the "mobile-first indexing" implementation by Google. Google will now uses the mobile version of a website as the primary version for indexing & ranking. If your website is not optimised for mobile (mobile-friendly), it will likely be ranked lower in search results (SERPs).
Google has also stated that page speed is a major ranking factor for both mobile & desktop search results. A slow-loading website will lead to a poor user experience and high bounce rates, both of which negatively impact search engine rankings.
Ensure that your website layout & design is responsive & easy to navigate on a small screen. A responsive design not only improves user experience but also makes it easier for search engines to crawl & index.
In addition, ensure that the website is easily accessible to mobile users. This means that all of the content, links, & buttons should be easily clickable with a finger.
By optimising your website for mobile, you improve user experience & increase your search engine rankings.
Author: Dean Dallas 