One of the most important & often overlooked aspect of SEO is keyword research. Identifying the words & phrases that your audience uses to search for your products & services. Identify the search intent of those queries.
For example, a user search for "best running shoes" may be looking for information about the top-rated running shoes on the market, whereas someone searching for "running shoes near me" may be looking for a physical store location to buy shoes.
By understanding the intent behind your targeted keywords, you can create content that addresses the queries.
You can also identify long-tail keywords with keyword research. These keywords are less competitive than short-tail keywords. By targeting long-tail keywords, you often achieve higher rankings & drive more traffic to your site.
For example, "running shoes" is a short-tail keyword, whereas "best running shoes for flat feet" is a long-tail keyword.
Keyword research also helps identify opportunities for content creation.
Identify keywords that have a high search volume but low competition.
By understanding the keywords that people use to search for products, services, or information related to your business, you can optimise your content for higher search engine ranking.
Author: Alex Wood 