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Author: Statsfolio
Search engine optimisation (SEO) is an essential aspect of driving traffic to your website & increase sales & conversions. Maximise your SEO efforts.
- Track your website's organic search engine traffic
An most important metrics to track & optimise is the amount of organic search traffic your website is receiving. This indicates how easy it easy for your audience to find your website using search engines. Use tools like Google Analytics to track your website's organic search traffic.
- Monitor your search engine rankings
Your search engine rankings has have a significant impact on the amount of organic search traffic your website receives. Use tools like Google Search Console or Guava.au to monitor your search engine rankings for targeted keywords. Identify which keywords will driving traffic to your website & optimise.
- Measure click-through rate (CTR)
How often are people clicking on your websites listing in search results. A high CTR indicates that your website is relevant & valuable to users when using targeted title tags & meta descriptions. Use tools like Google Search Console to measure your CTR for targeted keywords.
- Track conversions
Track conversions your website. Conversions can include form submissions, phone calls, & sales. Use tools like Google Analytics to track your website's conversion rate & optimise for SEO accordingly.
- Monitor backlinks
Backlinks signal to search engines that your content is valuable. Use tools like Google Search Console & Guava.au to monitor your backlinks.
- Analyse competitors
Monitor & analyse your competitors SEO. Monitor their backlink profile & overall organic search visibility. Identify opportunities for SEO improvements.
Measuring the effectiveness of your SEO efforts is an essential aspect of improving your website's performance to drive more traffic, conversions & ultimately sales.
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