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Ways to Use SEM to Boost Your Branding and Increase Visibility

Boots your brand & increase your website visibility using Search engine marketing (SEM). Target by demographics, or search queries by using tailored advertising campaigns. 

1. Use brand keywords: Use your brand name as a keyword in your SEM campaigns. This increases visibility for your brand & make it more recognisable to potential customers or return visitors.
   
2. Use targeted ads: Targeted ads to reach specific demographics, interests or queries to increases visibility for your brand & target audience.
   
3. Use re-marketing: Use re-marketing to reach users who have shown an interest in your products or services in the past & remind them of your brand.
   
4. Use A/B testing: Optimise your ad campaigns with A/B testing. Test ad copy, images, & calls to action for best performers & make data-driven decisions to improve your ad campaigns.
   
5. Monitor & analyse your campaigns: Monitoring and analysing your ad campaigns is essential for success. Use tools like Google Analytics & Guava.au to track your ad spend, click-through rate, & conversion rate.
   

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