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Author: Guava AU
Search engine marketing (SEM) is a powerful tool for driving traffic to your website and increase sales & conversions. However, if implemented incorrectly, it can also be a costly endeavour. It is important to maximise your return on investment (ROI).
- Define your goals and target audience
This will help you determine the most effective angle, keywords, ad copy, & landing pages for your campaign. - Conduct thorough keyword research
Identify keywords that people use to search for products, services, or information related to your business and create effective ad campaigns that drive more targeted traffic to your site. Use keyword research tools like Google Keyword Planner or Guava.au to identify the search volume & competition for different keywords. - Optimise ad copy & landing pages
Your ad copy should be clear, concise, & highlight the unique value of your products or services. Landing pages should be optimised for conversions, with clear calls-to-action & a consistent message & branding. - Use negative keywords
By using negative keywords, you can prevent your ads from showing up for irrelevant searches, saving money, increasing CTR & ROI. - Monitor campaigns
Monitoring campaigns is crucial for maximising ROI. Use tools like Google Analytics to track conversions & identify keywords, ad copy, & landing pages for performance. - Testing, Testing, Testing
Try different ad copy, landing pages, & targeting options to see what works. Test different ad formats, like text ads, display ads, & video ads to see which ones perform best & optimise accordingly.
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