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Use SEM to Drive Qualified Leads and Increase Sales

Drive quality leads & increase sales with effective Search engine marketing (SEM).
Target specific keywords and demographics, and increase visibility for your brand and products by using paid advertising. 

1. Keyword research
   Use tools like Google's Keyword Planner & Guava.au to identify keywords & phrases that your target audience is searching for. Use these keywords in your ad campaigns.
2. Use negative keywords
   Refine your ad campaigns by using negative keywords. Only target the most relevant audience.
3. Use ad extensions
   Ad extensions are additional information that can be added to your ad, such as location, phone number, or individual web page links. Ad extensions increase visibility of ads & can also make the ads more engaging.
4. Use re-marketing
   Re-marketing allows you to target users who have previously visited your website. Use re-marketing to reach users who have shown an interest before & convert them to sales.
5. A/B testing
   A/B testing is a continuous optimisation method for  optimising ad campaigns. Test different ad copy, images, & calls to action for best performance. Make data-driven decisions & improve your ad campaigns.
6. Monitor & analyse campaigns
   Use tools like Google Analytics & Guava.au to track ad spend, click-through rate, & conversion.

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