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Tips for Creating Compelling SEM Ad Copy that Converts

Create compelling ad copy for the success of your search engine marketing (SEM) campaigns. It's the first thing potential customers will see when they come across your ad & brand. Here are a few tips for creating compelling ad copy for high conversion: 

1. Use action-oriented language: Encourage potential customers to take action. Use words like "buy," "order," "try," & "get" to create a sense of urgency & encourage conversions & actions.
   
2. Use clear & compelling call-to-action: Make sure your call-to-action is specific and easy to understand.
   
3. Use emotional triggers: Use emotional triggers in ad copy to connect with potential customers on an emotional level. Use words & phrases that evoke emotions (happiness, excitement, or security)  to make the ad more compelling & engaging.
   
4. Use ad extensions: Ad extensions help increase visibility of your ad & make it more engaging for the audience.
5. Test & optimise: Test different ad copy variations to see which perform the best. Use tools like Google Analytics & Guava.au to track your ad spend, click-through rate, & conversion rate. 
   

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