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Common Mistakes to Avoid in SEM and How to Fix Them

It can be easy to make mistakes that can negatively impact your Search engine marketing (SEM) campaigns.

Here are a few common mistakes to avoid in SEM & how to fix them:

1. Not conducting keyword research: Use tools like Google's Keyword Planner & Guava.au to identify the keywords & phrases your target audience is searching. Not finding these keywords can negatively impact your campaigns.
2. Not using negative keywords: Not using negative keywords is another common mistake in SEM. By not refining your ad campaigns to ensure only targeting the most relevant audience can be very costly.
3. Not monitoring & analysing campaigns: Use tools like Google Analytics and Guava.au to track ad spend, click-through rate, & conversion rate, don't spend an advertising budget ineffectively. Make every dollar count.
4. Not A/B testing: Test different ad copy, images, & calls to action to see which perform the best, but also to remove things that don't work and safe on marketing budget. Use A/B testing to find marketing budget leaks.

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