Articles > SEM

Best SEM Best Practices for Small Businesses

Increase visibility, drive traffic & generate leads & sales with search engine marketing (SEM).  SEM can be a challenging & costly endeavour if not executed properly.

Here are a few best practices for small businesses to implement in their SEM strategy:

1. Define your target audience: Have a clear understanding of your target audience. Use analytics tools to gain insights into your audience's demographics, interests, & behaviours, and use this information to tailor your advertising campaigns.
2. Conduct keyword research: Use tools like Google's Keyword Planner & Guava.au to identify keywords & phrases your target audience is searching. Use these keywords in your advertising campaigns.
3. Use negative keywords: Negative keywords are keywords you don't want to target. You can refine these in your ad campaigns to ensure only relevant keywords and audience.
4. Use ad extensions: Ad extensions include additional information in your ad, such as location, telephone number & links. Ad extensions can increase visibility of ad, & make it more engaging for users.
5. Monitor & analyse campaigns: Use tools like Google Analytics & Guava.au to track ad spend, click-through rate, & conversion rate, & use this data to make data-driven decisions. 

By defining target audience, conducting keyword research, using negative keywords, ad extensions, & monitoring & analysing your campaigns, small businesses can execute successful SEM campaigns.

Tweet Share Share Email Link

Related Articles

• • Maximising Your ROI with SEM: Tips and Tricks
• • Common Mistakes to Avoid in SEM and How to Fix Them
• • Advanced SEM Techniques to Help You Stand Out in a Crowded Market
• • Top Tips for Boosting Your SEM Campaigns
• • Best Ways to Leverage SEM for E-commerce Success
• • Tips for Creating Compelling SEM Ad Copy that Converts
• • Ways to Use SEM to Boost Your Branding and Increase Visibility
• • Use SEM to Drive Qualified Leads and Increase Sales