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Best SEM Best Practices for Small Businesses

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Best SEM Best Practices for Small Businesses

Increase visibility, drive traffic & generate leads & sales with search engine marketing (SEM).  SEM can be a challenging & costly endeavour if not executed properly.

Here are a few best practices for small businesses to implement in their SEM strategy:

  1. Define your target audience: Have a clear understanding of your target audience. Use analytics tools to gain insights into your audience's demographics, interests, & behaviours, and use this information to tailor your advertising campaigns.
  2. Conduct keyword research: Use tools like Google's Keyword Planner & to identify keywords & phrases your target audience is searching. Use these keywords in your advertising campaigns.
  3. Use negative keywords: Negative keywords are keywords you don't want to target. You can refine these in your ad campaigns to ensure only relevant keywords and audience.
  4. Use ad extensions: Ad extensions include additional information in your ad, such as location, telephone number & links. Ad extensions can increase visibility of ad, & make it more engaging for users.
  5. Monitor & analyse campaigns: Use tools like Google Analytics & to track ad spend, click-through rate, & conversion rate, & use this data to make data-driven decisions. 

By defining target audience, conducting keyword research, using negative keywords, ad extensions, & monitoring & analysing your campaigns, small businesses can execute successful SEM campaigns.

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