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Author: David Manual
Get the results you want if your campaigns. Here are a few tips for boosting your SEM performance.:
- Conduct keyword research: Keyword research is essential for effective SEM. Use tools like Google's Keyword Planner & Guava.au to identify the keywords your target audience is searching. Use these keywords in your advertising campaigns and ad-goups.
- Use negative keywords: Use negative keywords to refine your ad campaigns and ensure that you're only targeting the most relevant audience, your valued customers.
- Use ad extensions: Increase the visibility of your ad, and make it more engaging for users by using ad extensions.
- Use A/B testing: Test different ad copy, images, & calls to action to see which perform the best. Use statistics to spot optimisation opportunities and make effective SEM decisions.
- Use re-marketing: Re-target users who have previously visited your website and convert them into customers. Track & optimise campaigns to convert return users into paying customers.
- Monitor & analyse your SEM campaigns: Optimising your ad campaigns is essential for SEM success. Use tools like Google Analytics and Guava.au to track ad spend, click-through rate, & conversion rate.
SEM is a powerful & sometimes essential tool for boosting visibility, driving traffic, & generating leads for your business. By conducting extensive keyword research, using negative keywords, ad extensions, A/B testing, re-marketing and monitoring your campaigns, you can optimise your SEM advertising to increase sales & leads.
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