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Best Ways to Leverage SEM for E-commerce Success

A powerful tool for e-commerce businesses is search engine marketing (SEM) to drive traffic, increase visibility and generate sales. 

1. Use product-specific keywords: Target potential customers who are actively searching for products like yours. Use long-tail keywords that include product names & specific attributes. 
2. Use re-targeting: Use retargeting to reach users who have shown an interest in your products and services before & remind them of your brand & to make a purchase.
3. Use shopping ads: Shopping ads are great for e-commerce businesses in showcasing products directly on search engine results pages (SERPs).
4. Use dynamic ad targeting: Dynamic ad target specific products or categories to specific audiences or users. 
5. Use Ad Extension: Ad extension can help to increase the visibility of your ad, and make it more engaging for users by providing more information or call to actions.
6. Monitor & analyse campaigns: Use tools like Google Analytics & Guava.au to track ad spend, click-through rate, & conversion rate, & use this data to make data-driven decisions on your advertising campaigns.

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