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Social Media Articles List

SMM (Social Media Marketing) Glossary:
  • Social media platform: a website or app that enables users to create & share content or to participate in social networking.
  • Profile: the public account of a user on a social media platform, which includes information about the user & their activity on the platform.
  • Feed: the stream of updates & content from the accounts that a user follows on a social media platform.
  • Hashtag: a word or phrase preceded by a pound sign (#) that is used to identify messages on a specific topic.
  • Handle: the username of an account on a social media platform.
  • Engagement: the interaction between a user & a brand on a social media platform, such as likes, comments, & shares.
  • Influencer: a person who has a large following on social media & is considered an expert in a particular industry.
  • Sponsored content: content that is produced by a brand & promoted on a social media platform in exchange for payment.
  • Organic reach: the number of people who see a piece of content on a social media platform without the use of paid promotion.
  • Algorithm: the set of rules that a social media platform uses to determine which content to show to a user.
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